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Joseph began his adult life sensibly enough by studying French and Italian at the University of Cambridge and the Ecole Normale Supérieure in Paris, then horrified his parents by moving to Paris to be a photographer.
His personal work has won him numerous awards and has inspired films and campaigns for LVMH, Missoni, Lacoste and many others. He is regularly featured on Colossal, Fubiz, PDN, Design Boom and other art/design blogs.
His work concentrates on optical illusions. It is held in various private collections and in the permanent collection of the Hamburg Art and Design Museum and the Musée d’Art Urbain & Street Art in France, and has been exhibited as part of numerous festivals, including the Rencontres de la Photographie d’Arles, Zürich Aufsehen festival and the Andorra Land Art Biennale.
